2012

Lego goes pink… and sexist? by Amanda Kelly, Global News. published on Wednesday, January 25 2012

"MONTREAL - In a move that has met with some controversy, Danish toy manufacturer Lego has launched a new line of toys as part of an effort to attract female customers.

As 80 per cent of sales have typically gone to boys, Lego hopes the new line will broaden its appeal to girls."

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